Challenges

As a new establishment aiming to make a mark in Sydney’s competitive dining scene, The Boatshed faced the challenge of establishing a strong brand identity that resonated with both locals and visitors. The goal was to create a cohesive visual and digital presence that reflected the restaurant’s unique blend of tradition and modernity, while also highlighting its picturesque location and culinary offerings.

Strategy

Pictura Digital embarked on a comprehensive branding and digital strategy to bring The Boatshed’s vision to life:

Brand Identity
Developed a distinctive logo and visual style that encapsulates the restaurant’s coastal heritage and contemporary flair. 
Print Collateral
Designed menus and signage that align with the brand’s aesthetic, ensuring consistency across all customer touchpoints.
Photography
Collaborated with commercial photographer Graham Jepson to capture high-quality images showcasing the restaurant’s dishes and ambiance.
Website Design
Created a user-friendly website that highlights the restaurant’s menu, location, and unique dining experience, making it easy for customers to explore and make reservations.

Results

The integrated branding and digital efforts culminated in a cohesive and inviting brand presence for The Boatshed. The restaurant quickly became a favorite among diners seeking quality seafood in a stunning waterfront setting. The website effectively communicates the restaurant’s offerings and ambiance, contributing to increased customer engagement and bookings.